ODÈ
project overview
ODÈ is a fictional men’s grooming brand rooted in West African heritage, Yoruba for “hunter”, with the line “Discipline. Inherited.” We built it as a self-initiated concept project to show range beyond a single aesthetic lane.
the challenge
Prove that photorealistic AI people can stay recognisably the same person from shot to shot. We wrote the production system before generating a frame: a verbatim identity lock pasted into every prompt, continuity tracked across nine domains and a 15-point quality checklist.
what we delivered
Brand strategy and a 90-day plan; five campaign concepts; six locked digital-human subjects with identity anchors; a prompt library; 25 AI-generated images; and a full production bible for a 60-second commercial, “The Man Before The Morning”, 38 planned shots across 11 scenes, with 11 shot modules specified. The film itself is not yet rendered.
the takeaway
The system was built before the images. A single campaign tells one story; five campaigns tell a world. ODÈ is concept work with no commercial metrics, and we present it as exactly that.
Services shown in this project: AI Commercials, AI UGC & Digital Humans, Brand Launches & Campaigns.